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The Audit

Audit my brand

A written pass over what a stranger sees: the name, the site, and the explanation of the product. You get a list of what is unclear and what to change first.

What we read

• The site: pages, the offer, and whether a person can tell what you sell.
• The name and how it is written next to the product.
• If there is a device or an app, how that is explained on the site.

What you get

• A short written list, ordered by what to fix first.
• Notes on the words, not a new visual identity.
• A suggestion: leave it, edit the site, or brief a build.